If you are going to succeed as a writer, you cannot afford to tap only into the creative sides of writing, you must see the commercial value in your writing talent.
Writing is in many ways like Biology.
In Biology we were taught about the brain which is made up predominantly of two lobes -the left and right hemispheres. These two are distinct but they function together. The left brain controls the right side of the body and is largely responsible for logic, language, and analytic reasoning, while the right brain is the center for creativity, imagination, music and arts.
To put those into perspective, we can simply say, the left side is for logic and numbers, while the right side is for creativity and imagination.
What does this have to do with writing?
Everything.
I’ve observed many writers are tilted to one side of the brain than others.
There are only a few who are balanced, i.e. those who tap fully into both sides of their brains.
Here’s what I mean
For me, the left side has to do with the Business aspect of writing, while the right side has to do with the Creative dimension of writing.
They are equally important and demand equal focus.
But, I’ve realized that a lot of writers and aspiring writers are gravely concerned about the creative dimension of writing and not the business side of things. They are unaware, or lack the information on how to tap into the monetary side of writing.
That’s not right.
I started out tapping solely into the creative side of writing. I studied, practiced, and weared my fingers out in writing pieces that inspire people (I still do, and will continue to). But then I began to read about men and women who were making thousands of dollars on a monthly basis from writing.
Then, I had a paradigm shift. My brain metaphorically reset itself.
I began to dig and find a means to tap into this business dimension. It was then I found ghostwriting and began to help people birth their books. I also caught a vision to start a publishing company. It was then Heart2World Publishing was born.
It was amazing. I eventually resigned from paid employment to focus on the business, and it has been a tough adventure since then.
If you are going to succeed as a writer, you cannot afford to tap only into the creative sides of writing, you must see the commercial value in your writing talent.
You cannot continue to fuss and drool over the creativity of J.K Rowling or the fondness of Wole Soyinka, or the depth of fiction in Chimamanda Adichie and forget that your words can earn you an income.
This is why, apart from my services as a ghostwriter, editor, and publisher, I went ahead to create paid courses for people. These courses add value to the students and to me as well.
While I’m reading everyday, trying my hands on different kinds of writing, I’m also continually haunting down writing opportunities that can earn me income.
That’s the way to go.
What kind of writer are you?
Are you only tapping into the right side or left side?
It’s time to merge the two.
